March Newsletter 2013

by langcpa on March 7, 2013

Updating you on “Focus on Finance: Optimizing the Financial Leadership Team”

I am very pleased to report that the attendance for this two-day symposium, which is intended to improve the financial knowledge of association treasurers or other financial leaders and enhance their working relationship with their CFOs and/or CEOs, is increasing by the week.

In addition to the material I will present, which includes essential financial concepts, understanding and analyzing association financial statements, building teamwork, and financial roles and responsibilities, I have gathered a superb team of individuals who will present on such topics as managing risks, the importance of nonprofit tax filings, and investment management. Each of the speakers selected is exceedingly knowledgeable and very entertaining.

This symposium will take place at ASAE headquarters in Washington, DC, on June 27 and 29, 2013. In order for the opportunity to be as valuable as possible, each association must have at least one leader and one staff person in attendance. Reservations may be made by e-mailing Caitlin Felker at cfelker@asaecenter.org. For more information paste this link in your browser >>> www.asaecenter.org/FocusOnFinance, or call me personally at 301-983-3206. I will be very happy to hear from you.

How a for-profit partner can spark innovation

I usually look for additional revenue opportunities that will be of potential use to as many associations as possible. However, on occasion, I find one that is simply so innovative that I cannot resist sharing it. The February “Associations Now” column about the Association of Corporate Travel Executives was one of these.

The ACTE’s mission is to develop programming, products, and services that benefit its 30,000 members, who are involved in the global travel industry. It is a new methodology for identifying and developing new products that I found so noteworthy.

In order to bring truly valuable new products to members as quickly as possible without gambling significant association funds, ACTE has partnered with a for-profit company to form what it calls the “Angel Investors Lounge.” This joint venture seeks out innovators that have well-developed ideas to help travel executives do their jobs more effectively.

The process is highly selective; so far only three out of 30 applicants have been accepted. Under the program, the selected entrepreneur gives up a percentage of its capital to the joint venture. In exchange, the innovators receive support from the for-profit to become investor-ready, and receive ACTE’s marketing, promotion, and advisory support, as well.

The benefit to the association is not only aiding their members with breakthrough products, but also owning a piece of equity that they hope will pay off handsomely down the road. And then of course, it never hurts to increase your perceived value to your members.

For more information paste this link in your browser >>> http://associationsnow.com/2013/02/new-money-taking-flight/

“Seeking Revenue? Show Me the Money“

For those of you in the Washington Metropolitan Area I am pleased to report the availability of a cost-free lunch and panel presentation entitled “Seeking Revenue? Show Me the Money.“ The presentation and discussion will begin at 12:30 PM at the W Hotel, 515 15th St., N.W. Registration begins at noon. The meeting will end at 2 PM.

Presenters include Mike Sorrells of BDO USA, Chris Busky, CAE of the Heart Rhythm Society, Alan Weiner or Kelley Drye & Warren, and myself. CPE credits will be provided.

Reserve your space today by e-mailing dcevents@kelleydrye.com or contacting Alexandra Meaza at 202.945.6674.

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Decmber 2012

by langcpa on December 11, 2012

A Clever Way to Expand Your Exhibit Hall and Conference Attendance.
 
One of the great things about writing a column on new revenue is that from time to time, I’m able to find something truly practical that many associations can use to increase their net income.  The “New Money” column in December’s Associations Now was just such a find.
 
The solution offered up by Susan Cantrell,  the Drug Information Association’s director for North America, was a methodology that allows  existing exhibitors to reach out to their contacts to advise them of the value of DIA’s conference, and to offer them attractive discounts to attend.
 
You can find the details of the effort by following the link below; the bottom line, however, is that hundreds of thousands of e-mails were sent out to new potential attendees, which substantially increased awareness of the organization and its conferences. The organization also netted tens of thousand of dollars. I’m happy to offer up the DIA’s methodology to you.
 
Go to Articles and Tex t>>>Most Recent Articles >>> to read the article >>>

Are You Attending the GWSCPA Not for Profit Conference?
 
The Greater Washington Society of CPA’s is having its annual nonprofit symposium on the 12th and 13th of December at the Omni Shoreham Hotel here in Washington, DC. If you are planning to attend I would like to invite you to participate in the session I am facilitating on Wednesday, December 12th from 4:25 PM to 5:15 PM. The topic is “Ethical Challenges in the Real World.”
 
I have invited some very experienced and thoughtful individuals, so the conversation should be a very interesting and valuable one. Your perspectives and insights would be very much appreciated as well.
 
 
Time to Register for the New ASAE Course: Focus on Finance: Optimizing the Financial Leadership Team.
 
This new two-day symposium, intended to improve the financial knowledge of association treasurers or other financial leaders and enhance their working relationship with their CFOs and/or CEOs, is being offered next on June 27 and 29, 2013. Now is a good time to register and organize travel schedules since each association must have at least one leader and one staff person in attendance.
 
I’ll be presenting course material  on such things as essential financial concepts, understanding and analyzing association financial statements, building teamwork, and financial roles and responsibilities. Meanwhile, I’ve been able to gather a superb team of individuals who will be presenting on such topics as managing risks, the importance of nonprofit tax filings, and investment management. Each of the presenters was my first choice in his or her  particular field, and they’re all known to be both exceedingly knowledgeable and very entertaining.
 
If you have any questions, by all means call me at 301-983-3206. You can make your reservations by e-mailing Mark Milroy at mmilroy@asaecenter.org. 
  

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July – August Newsletter

August 1, 2012

One of the most important New Money columns ever: A program’s true cost. It takes a lot to get me to make a statement like the title above, but it is exactly how I feel. Over the decades I have written long articles and short articles on this subject, and taught it at least twenty [...]

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May 2012 Newsletter

May 16, 2012

An interesting new story: “A Lesson in Revenue and Retention.” Associations Now: June 2012 The “New Money” column in June’s Associations Now is a follow-up to a May 2010 column on the Marble Institute of America. The program, which originally drew my focus to the Institute, was a series of CPE courses that MIA had [...]

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April 2012 Newsletter

April 4, 2012

A free course offered in the Washington, DC Metropolitan area. As a board member of the Greater Washington Society of CPAs, I will be presenting a free half-day course titled Financial Management for Association Executives on Wednesday, May 2 from 9:00 am- 12:00 pm. The course will be held at GWSCPA’s offices, located at 1111 [...]

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March 2012 Newsletter

March 3, 2012

Tweeting for Dollars: Associations Now: March 2012 This month’s column results from my asking a specific question dozens and dozens of times: “Does your association, or any association you know, actually create net income directly from social media?” Finally, after approximately six months of asking the question and getting “no’s,” I got a “yes.” The [...]

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February 2012 Newsletter

February 21, 2012

Free video on “How Associations Are Finding Revenue Now.” I am delighted to be able to offer you a video of a presentation I recently offered at the Greater Washington Society of CPA’s Not For Profit Symposium on how associations are currently increasing their net income. This presentation can be viewed in its entirety (45 [...]

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November 2011 Newsletter

November 8, 2011

Bringing the same product to a new market: Non-dues Revenue from Non-member Education, Associations Now: November 2011 The Maryland Association for Justice (MAJ) had been creating videos of their live seminars for their members. In doing so they were using the services of a for-profit company. The company suggested to MAJ that if they could [...]

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October 2011 Newsletter

October 10, 2011

Bringing you a broader perspective: What’s Next in Association Law, Associations Now: September/October 2011 In this month’s magazine my “New Money” column has been replaced by a feature story based on a roundtable I recently organized and facilitated on potential legal pitfalls facing associations. While a number of topics covered in the article are related [...]

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