Free video on “How Associations Are Finding Revenue Now.”

I am delighted to be able to offer you a video of a presentation I recently offered at the Greater Washington Society of CPA’s Not For Profit Symposium on how associations are currently increasing their net income.

This presentation can be viewed in its entirety (45 minutes) or can be viewed in three shorter sections. The presentation begins with an overview of the techniques used by some of the nation’s savviest associations, both large and small, to increase their bottom line. It then goes into detail on specifically what was done by various associations. The PowerPoint slides from the presentation are also available on my website so that they can be printed out and reviewed as the presentation is being watched.

The course is based on the knowledge I have accumulated over my many years of consulting with associations on how they can increase their net income. It uses some of my best “New Money” columns as reference points, and many of the slides tie into one or more of the columns which can also be found on my website in the “articles” section.

I encourage you to review the course and share it with any and all executives that you think might be interested. If you find the presentation of value your mention of it on list serves and chat rooms would be most appreciated!

To watch the Video >>> Go to the Courses Page and view under Available Electronic Courses

An Opportunity in China, Associations Now: February 2012

This column focuses on an opportunity that was discovered by Robin K. Weiner, the executive director of the Institute for Scrap Recycling Industries, Inc. (ISRI). While the specific nature of the opportunity may work for some of you, the greatest value of the column is the underlying benefit to the association.

Here’s the story in brief. ISRI’s members ship scrap around the world. At the moment some of the biggest exporting has been from the US to China. An opportunity arose when China developed new, tighter regulations on the importing of scrap. These rules were, of course, written in Chinese, and not especially clear, making them extraordinarily difficult for ISRI’s members to understand, much less comply with.

ISRI went to work and developed dependable interpretations of the rules. Naturally ISRI’s members were very pleased to be put on more solid footing. This was a truly pressing member need and the association was able to promptly lay it to rest. The new rules created a doubling of new members in the first year and an increase in sales and membership. But what Robin found to be of greatest value was that member retention had never been higher.

So here is the question for you: What is it that your members absolutely need? Whether it will obviously make you money or not, if it is essential to the members it is essential that you find a way to get it done. Based on the research I have done it is clear to me that with proper positioning and good pricing almost everything can make your association a profit one way or another.

Read More >>> Go under Articles and Text and click on article: An opportunity in China under Most Recent Articles

In January ASAE published its Leadership edition. If you are interested in this area, the article I wrote was on how to cut the tension and build trust for new board members. The article can be found at the top of the Governance section of my articles on my website.

Read More >>> Go under Articles and Text and click on article: Cut the Tension, Build Trust under the Governance section

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